Fred Diamond, The Sales Game Changer

Fred Diamond is the host of the Sales Game Changers podcast and the author of Insights from Sales Game Changers. He is also the President and Co-Founder of the Institute for Excellence in Sales.

In this episode, Fred talks with our host, Mark Shriner, about the importance of product knowledge, belief, and passion when selling. They also discuss the differences between B2C and B2B sales and the mental aspects of working in a sales role.

The Institute for Excellence in Sales

https://i4esbd.com/

The Sales Game Changers Podcast

https://www.salesgamechangerspodcast.com/

The Insights from Sales Game Changers (book)

https://amzn.to/3v1w5jH

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