The Grow Fast Podcast

Sales and Marketing Best Practices and Pro Tips to help you accelerate sales, optimize marketing, and grow your business FAST!

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Episodes

Tuesday Oct 08, 2024

This episode of the Grow Fast Podcast features Scott Ingram, Account Director at Relationship One & Founder of Sales Success Media.
The conversation primarily focuses on the evolving dynamics of sales and the critical role that belief and hard work play in achieving top performance. Scott emphasized the importance of belief in the product, oneself, and the sales process as essential elements for success. He discussed how sales professionals today are navigating an increasingly complex landscape of channels and communication tools, from LinkedIn to video messaging, and the need for creativity and adaptability to stand out in the market.
Scott also touched on the importance of quality over quantity in sales efforts, encouraging reps to focus on doing the real work rather than relying on "spray and pray" tactics. Another key topic was the development of effective sales processes and the importance of finding a personalized approach. Scott explained that while traditional sales methodologies like Challenger, Sandler, and MEDDIC can provide a strong foundation, top performers often tweak and tailor these frameworks to suit their strengths.
Scott also shared insights from his Sales Success Stories podcast, where he interviews top-performing sales professionals who consistently exceed quotas by focusing on their unique skills and maintaining a relentless work ethic. The discussion wrapped up with a preview of Scott’s annual Sales Success Summit, a premier event that brings together top sales contributors to learn from each other in a supportive, high-performance environment.
 
Sales Success Media
https://Top1.fm
 
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Tuesday Oct 01, 2024

This episode of the Grow Fast Podcast featuring Rob Cressy, founder of Unlimited Coach, focused on how AI, personal development, and brand building can be combined to accelerate growth in both business and personal endeavors. Rob emphasized how ChatGPT can serve as a creative thought partner, helping individuals refine their ideas, generate business strategies, and optimize personal branding. He shared specific use cases such as updating LinkedIn profiles and creating engaging, outcome-driven content to attract clients. The conversation also highlighted the power of integrating AI tools like ChatGPT with personal development practices, providing entrepreneurs with a pathway to scale their businesses quickly while fostering personal growth.
Another major topic was the importance of self-development for high-performing individuals. Rob discussed the significance of building better habits, routines, and mindsets to help leaders and entrepreneurs show up as the best versions of themselves every day. He shared insights from his own daily routines, such as early morning reading, journaling, and exercise, emphasizing the power of consistency in achieving long-term success. The episode wrapped up with a discussion on the value of mastermind groups, where Rob explained how surrounding oneself with like-minded individuals can accelerate both personal and professional growth.
 
Unlimited Coach
https://unlimited.coach/
 
The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.
 
Breeze
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Friday Sep 13, 2024

In the latest episode of the Grow Fast Podcast, Victor Antonio, Sales Trainer & Motivation Keynote Speaker of the Sellinger Group, discussed modern sales strategies, focusing on how AI and digital tools are transforming the sales process. He emphasized the importance of balancing technology with human interaction, especially in building trust and understanding the customer’s needs.
 
Main Topics:
1. The evolving role of AI and digital tools in sales
2. Salespeople spending only a third of their time on actual sales activities
3. Importance of building trust through subject matter expertise
4. Shift from traditional sales tactics to approaches for more informed buyers
5. Role of AI in simplifying commodity sales
6. Significance of understanding the customer’s buying journey
6. Impact of social media and AI on sales engagement
7. Caution against over-reliance on digital tools like LinkedIn
8. AI replacing simpler sales roles, but complex sales still needing human interaction
9. Practical sales techniques for adapting to a digital marketplace
 
Sellinger Group
http://www.sellingergroup.com/
 
The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.
 
Breeze
https://www.breezedocs.ai/

Monday Sep 09, 2024

This episode of The Grow Fast Podcast, features Grant Polachek, focuses primarily on innovative domain acquisition strategies, particularly through atom.com. Grant discussed how the platform has revolutionized the domain acquisition process by offering a premium, brandable domain marketplace backed by AI and expert branding audits. This ensures that users have access to a large pool of well-vetted, memorable, and brand-aligned domain names.
 
The discussion also touched on challenges faced by businesses in finding the right domain, highlighting how atom.com helps streamline the process, saving companies time and effort when selecting a brandable domain. Another major topic was the importance of strategic marketing and protecting domain assets. Grant emphasized the need for trademark checks before purchasing a domain to avoid potential legal issues. He also shared insights into audience testing for brand alignment, advising businesses to ensure their domain resonates with their core values. Additionally, the podcast covered marketing strategies, including the use of digital channels like Google search, Quora, and YouTube for advertising, as well as the increasing significance of video content in attracting potential customers to their services.
 
The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.
 
Breeze Docs
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Friday Aug 30, 2024

In this episode, Corey Litwin of Litwin & Plumb, talked about the concept of revenue acceleration as a service, a method to rapidly increase company revenue through various strategies such as filling the sales funnel with qualified leads, optimizing sales processes, and leveraging partnerships. Corey emphasized the importance of in-person events and innovative outreach methods like video messaging on LinkedIn to differentiate in a competitive market. The conversation also touched on the challenges and tactics in selecting and managing effective partnerships, emphasizing the need for alignment, training, and continuous communication to ensure mutual success.
Another key topic was the idea of founder-led sales, particularly relevant to early-stage companies where founders often take on the sales role due to budget constraints. Corey discussed the struggles many founders face in this area, especially those without a sales background and the importance of developing essential sales skills such as qualification and relationship building. The discussion also previewed a forthcoming book by Corey and his business partner, Shannon Plum, aimed at helping founders navigate these challenges by providing practical advice and strategies for effective sales management and growth.
Litwin & Plumb
https://www.litwinplumb.com/
 
The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.
Breeze Docs
https://www.breezedocs.ai/

Friday Aug 23, 2024

The latest episode of the Grow Fast Podcast features Matt Green, the Chief Revenue Officer (CRO) of Sales Assembly, a company specializing in helping B2B tech companies scale their revenue operations. In this conversation, Matt shares his insights on the importance of investing in revenue operations early and its impact on scaling a business. He discusses how Sales Assembly provides companies with the tools, training, and resources necessary to build a solid revenue infrastructure, that drives sustainable growth.
Matt also delves into the common challenges companies face as they attempt to scale, such as the pitfalls of prioritizing short-term gains over long-term strategy. He emphasizes the need for alignment between sales, marketing, and customer success teams to ensure that everyone is working towards the same goals. Throughout the episode, Matt offers practical advice on how companies can avoid these pitfalls and create a cohesive strategy that supports their growth objectives. 
Sales Assembly
https://www.salesassembly.com/
 
The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and lowest-cost way to process RFPs, RFIs, security questionnaires, and other important documents.
 
Breeze Docs
https://www.breezedocs.ai/

Monday Aug 19, 2024

Shira Abel, CEO of Hunter & Bard, is a self-described "sales-obsessed marketer" who works with companies to help them develop their go-to-market plans and align sales and marketing strategies and tactics.  
In this episode of The Grow Fast Podcast, Shira talks about some of the sales and marketing-related challenges many enterprises have including hiring an appropriate sales leader, aligning sales and marketing, developing strong customer relationships, and keeping up with changing market conditions.
 
Hunter & Bard
https://hunterandbard.com/
 
The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to complete RFPs, RFIs, Security Questionnaires, and other important business documents.
Breeze Docs
https://www.breezedocs.ai/
 
 
 
 
 

Friday Aug 02, 2024

Tom Martin is President of Converse Digital, a sales trainer and consultant, and the author of The Invisible Sale. Tom spent several years researching the science related to information delivery, processing, retention, and persuasion and used his findings to develop a highly effective approach to sales presentations that he calls The Perfect Pitch.  Tom also brings a unique approach to sales training that foregoes the traditional "one-size-fits-all" approach and, instead, involves an individualized program for each audience and participant.
 
In this episode of The Grow Fast Podcast, Tom talks about unique challenges faced by SMBs when selling, what sales enablement tools are important, how to deliver a memorable presentation, and what traits to look for when hiring salespeople. 
 
Converse Digital
https://conversedigital.com/tom-martin
Tom on LinkedIn
https://www.linkedin.com/in/tommartinjr/
 
The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost effective way to complete RFPs, RFIs, Security Questionnaires, and other important business documents.
 
Breeze Docs
https://www.breezedocs.ai/
 

Thursday Jul 25, 2024

Nathan Yeung is Vice President of CMO Services at Find Your Audience,  a leading Marketing as a Service provider.  In this episode, Nathan defines Marketing as a Service and then talks about some of the best marketing strategies for small and medium-sized businesses (SMBs). He also touches on the role of metrics, podcasts, marketing tools, and the importance of developing an AI-focused culture.
 
Find Your Audience
https://www.findyouraudience.online/ 
 
Nathan on LinkedIn
https://www.linkedin.com/in/yeungnathan/
 
The Grow Fast Podcast is brought to you by Breeze, the fastest, easiest, and most cost-effective way to respond to RFI, security questionnaires, and other important business documents.
 
Breeze Docs, Inc.
Breezedocs.ai
 
 
 

Tuesday Jun 11, 2024

Nick Loise is the Founder of Sales Performance Team LLC, a leading provider of outsourced sales and marketing leadership.  Prior to founding Sales Performance Team, Nick served as the Senior Vice President of Revenue for Magnetic Marketing (formerly GKIC) and President of GKIC Insider’s Circle. Nick currently advises SMBs on how to accelerate sales and optimize their marketing efforts.
In this episode of The Grow Fast Podcast, Nick talks about his experience at GKIC, sales-related challenges faced by SMBs, the importance of continuous learning, and the benefits of working with a fractional CRO, sales enablement tools, and more!
 
Sales Performance Team LLC
https://salesperformanceteam.com/
 
The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and lowest-cost way for SMBs to respond to RFPs, RFIs, security questionnaires, and other important business documents.
 
Breeze Docs
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